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By rprice , 23 December 2013

Set in a 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself – from merchandise and store design to floor plan and fixtures – to bring to light a new theme, trend, or issue. So how did it all get started?

By rprice , 23 December 2013

Set in a 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself – from merchandise and store design to floor plan and fixtures – to bring to light a new theme, trend, or issue. So how did it all get started?

By rprice , 14 November 2013

they are looking for nothing more than a diverse set of skills from its members, so that they might come together organically to form the blockbuster start-ups of tomorrow. “It’s an ecosystem,” Mr. Ryans said. “A lot of places focus on creating an environment where it’s like a lake, you’ve got four species of fish. We think we’re the Great Barrier Reef.” The very layout of Neuehouse is meant to suggest that work nowadays, at least for entrepreneurs, is a glorified version of hanging out.