Marketing

While I haven't ever read Made to Stick: Why Some Ideas Survive and Others Die, I recognize the book as a brand around the idea of these "sticky" concepts.

Check out this slideshow by Robert Douglass at a recent conference in Europe. Pretty heavy on the Acquia love, but a nice overview of some ways large companies are rolling out dozens of sites and micro-sites to as many different audiences with Drupal.

Before you get too far into your creative endeavor, stop and think about why you got into this in the first place. Creating a Mission statement can tell you why, but should not tell you how, when or how much, but a Vision statement can. Arnold, Cyrano and Kermit can help too.

Yes, it's true. I can never shut up about the Orlando Fringe. Fringe is what BarCamp will be in 50 years, becuase they have the same humble beginnings. Actually, if you take Internet Years into account, we are more like 3 or 5 years away from having unconferences that last 2 weeks and appeal to a wide audience. (I know because I want to create one)

Everybody can take a hint from Ryland Haggis and Lisa Bettany over at redpilot media in vancouver, b.c. (that's in Canada, yo). It's simply designed, the edits are not too fast, and they have a very clear message to communicate.

A particularly salient comment by Mr. Alex on this Doterati thread:

We have three of the top 10 largest universities in the country within striking distance and a low cost of living. We have a ton of available angel money and an eager local government. We have affordable bandwidth and office space. We have a strong creative community in part from our proximity to Universal and Disney.

Hooray for Google Alerts, and my media habits. A few days ago, I got an email from the google (now with a new and un-improved favicon...blech). This email linked to a blog post that linked to a podcast, and that was exciting.