Back at BarCampOrlando this year, I gave a (mostly finished) version of this presentation, about the fall of the local bookstore, and a strategy for saving such establishments. As BarCamp is filled with programmers, I then tried to give them a relevant example: how to make your app better. (read: website, product, video, etc.) My argument is to focus on storytelling, and think like a Boutique. Credit goes to Tara Hunt for the idea of boutique stores.
by Jono Bacon.
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