Magazine Reader Concept by Bonnier

The parent company of my old employers have hired a design firm to create a concept of an ideal electronic magazine reader.

Mag+ from Bonnier on Vimeo.

One of my favorite parts is when he talks about feeling as though you have "completed" reading the magazine. He says it from the editorial point of view, but for me it has to do with my habits (or you could call it OCD). When I'm reading email or feeds, I get driven by the number, as in the number of remaining articles to be read, or the number of comments to approve, the number of plugins to update, the number of emails to delete. It gives me a sense of how far I've gotten, and it's a powerful motivator for someone like me.

It's also cool that the spine is e-paper. That and the "heating up" rubbing gesture are two of my favorite parts about this video.

Really, these concept videos are so damn flashy - even though this one is trying to be minimalist. I get frustrated, because I know that actually seeing this device is still several years away, if it ever gets made. I still think of the Optimus Keyboard, which is now finally released 4-5 years later, and with a $2000 price tag. On the other hand, it's pretty awesome.

Even if we never see this device in the wild, hopefully the good design and user experience will make its way into other applications and devices in the next few years.