he five personas that we drew up are based on proficiency in Drupal and the Drupal ecosystem. They are: Newcomer: This person has heard of Drupal, but has never built a Drupal site and doesn’t know where to start. Learner: This person knows a bit about Drupal and the general Drupal ecosystem. He or she may have built a Drupal website, but likely has used only a few contrib modules and hasn’t made any customizations. Skilled: This person understands and is fluent in Drupal-specific terminology, can build a Drupal website themselves using contributed modules, themes or distributions, or with the help of Drupal service providers. She or he has spent a decent amount of time working with Drupal, and is lightly engaged with the community, often not directly, via some sort of liaison. Expert: This person has a deep understanding of Drupal and the Drupal ecosystem, knows how to build advanced websites with Drupal. Expert typically has been working with Drupal for at least a couple of years, is actively engaged with the community online and via local/national events, and actively contributes back in a variety of ways. Master: This person has pervasive knowledge of Drupal and the Drupal ecosystem. He or she knows how to build Drupal websites of great complexity, is deeply engaged in the Drupal community, knows and has access to other Masters. Usually this person has been using Drupal and been around the Drupal community for a long time.
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